PetFlow

PetFlow

Acquired in 2017 by Phillips Pet Food & Supply and renamed Phido.io

In 2015, PetFlow underwent a leadership change and our overall strategy shifted from chasing high-powered growth to cash flow positivity. At this time, I headed up the engineering organization in an official capacity and focused on scaling our infrastructure, iterating on our core features, and preparing for our eventual acquisition.

Stuff that I did...

  • Really learned how to use Terraform and migrated the stack to it, creating a true sense of immutability. One of my favorite projects ever. 🔥
  • Got to know the ins and outs of just about every AWS service circa 2017. Covered a lot of gaps in knowledge about how the internet works at a low level.
  • Went through a few existential crises about whether or not I wanted to be a manager or an individual contributor.
  • Worked closely with our team, external auditors, and a bunch of other folks while going through diligence in an acquisition. Fun, stressful, and super rewarding.

💡
Your infrastructure should never get in the way of innovation. It should complement and exponentiate the value you create for your customers. While boring technology works really well, sometimes a cool thing comes along (like Terraform) that is worth taking a risk on!