A Special Announcement From Our CEO - Phillips Pet Food & Supplies
We are excited to announce some changes we are making with the intention of helping local retailers compete. As customers have demanded more in the way of convenience and selection, we have taken steps to give you the tools you need to meet these demands.
After PetFlow was acquired, it was turned into a "digital innovation lab" called PHIDO. We were tasked with bringing our flavor of modern technology to a vertical (the pet space) that, as a whole, lagged behind.
My first and major product launch was called Endless Aisles.
Endless Aisles - What you need to know | New Media Retailer
This exciting tool is available to all stores that purchase products through Phillips Pet Food and Supply. The Endless Aisles system combines the infrastructure of Phillips, the logistics of PetFlow and first class software to create one of the best technology products available to independent pet stores. So, what is this tool exactly?
With the launch, we found both a physical and digital presence behind the counter of 1000+ pet retailers across the country. This B2B, multi-tenant SaaS platform enabled retailers to use our fulfillment network on their websites or behind the counter in their own stores.
I was responsible for seeing this product to market, assisting with its inception, design, product, development, and launch. We had a great stack and team that made it easy to launch in under 3 months.
Stuff I that did...
- Built out Shopify integrations and learned a great deal about the ups and downs of its app ecosystem.
- Doubled our engineering team 🏃🏃🏃
- Launched a public-facing API for 3rd party retailers to integrate with.
- Figured out how to be a maker-manager.